Just recently, at the end of September, one of golf’s most renowned competitions took place: the Ryder Cup 2025, the legendary biennial event that brings together the best players from the USA and Europe.

SAP was once again proud to stand among a prestigious group of global partners, including ROLEX and BMW Group, supporting an event that perfectly reflects the spirit of teamwork, strategy, and performance, the same values that drive innovation at SAP.

Team Europe claimed a well-deserved victory after an incredible display of teamwork and skill.

Beyond the competition, the Ryder Cup 2025 highlighted how SAP’s intelligent technologies are transforming the game of golf both on and off the course.

Through the power of data, analytics, and digital innovation, SAP helped enhance the fan experience, optimise player performance, and support smarter, data-driven decision-making for teams and organisers.

How SAP Solutions Made an Impact at the Ryder Cup 2025

 ✔️ SAP Customer Data Platform unified fan data into a single, comprehensive profile.

✔️ SAP Emarsys Customer Engagement delivered personalized, real-time content across multiple channels.

✔️ SAP Datasphere harmonized customer and business data to enable deeper insights.

✔️ SAP Analytics Cloud turned data-driven insights into actionable strategies.

The Ryder Cup 2025 was more than just a sporting event.

It was a celebration of collaboration, innovation, and excellence, values that define both golf and SAP.

Find out more: Europe win 2025 Ryder Cup Bethpage Black

Learn more about SAP sponsorships: SAP Becomes a Worldwide Partner of the Ryder Cup

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