FC Bayern Munich partners with SAP to drive business transformation

The key to shaping the club’s success, driving business transformation while inspiring and engaging fans worldwide

Did you know that FC Bayern Munich partners with SAP to drive business transformation?

We've highlighted some of the key SAP solutions helping the club optimise operations and make better use of its resources.

✅ SAP SuccessFactors HCM uses AI to simplify HR across global teams, from onboarding to performance and recruitment for over 1,000 staff.

✅  With SAP Sports One, the club tracks player health and performance, and scouts young talent early with data-driven insights.

✅ SAP Customer Checkout and Mobile Order let fans order from their seats, skip queues and enjoy fast, secure payments for a better fan experience.

✅ The club also gains deeper insights from finance, controlling, fan behaviour, and scouting stats through SAP Analytics Cloud.

✅ Consolidated over 52 systems into a unified view of fan data, enabling highly personalised marketing and seamless customer interactions.

By moving from a fragmented tech setup to a unified digital core with SAP solutions, the club is building a future-ready business and driving innovation in sport.

Just one of many examples of how SAP solutions help deliver high-quality service and support business success.

Full article: SAP and FC Bayern Success Story | Customer Reviews and Testimonials

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